GUNNS AND THE AUSTRALIAN PULP AND PAPER MANUFACTURING INDUSTRY Research

GUNNS AND THE AUSTRALIAN PULP AND MANUFACTURING INDUSTRY - Research Paper Example This study highlights the strategic problems of the company and suggests measures that can be taken up by the company to ensure its sustainable growth in future. The external environment of the company has been analysed using PESTEL analysis and the various competitive factors affecting the company have been identified utilising the Porter’s five forces model analysis concerning the global paper industry. The strict environmental regulations and the strong supplier power in the paper industry are identified to be having a significant impact on the company. The internal environment of the company has also been analysed utilising SWOT analysis as the strategic tool. The core competencies of the company have been identified to be its diversified products portfolio and it is trying to attain competitive advantage in the market through the strengthening of its core competencies. The financial analysis of the company shows that indebtedness is a major problem of the company and it i s facing difficulty to source its fund for future investments. Based on the in-depth analysis of the company and its environmental conditions the best strategic alternative for the company has been identified to restructure its business model, focusing more on plantation based business and accepting the proposed investment proposal related to Bell Bay pulpwood mill. 2. External Environmental Analysis Gunns Ltd. is engaged in the business activities related to forest management, processing, milling, exportation and merchandising of wood products (Bloomberg, 2012). The company operates its business in the global paper industry and the external environmental analysis of the company has been done in this study utilising various strategic tools like PESTEL analysis and Porter's Five Forces Model. 2.1 PESTEL Analysis PESTLE stands for Political, Economical, Social, Technological, Legal and Environmental factors. It is an external environmental analysis tool which helps the organisations t o determine the external trends (Knowhownonprofit, n.d.). Hence Gunns Ltd. which is an Australian company, the country’s business environment can be better understood through the PESTEL analysis presented below: (Source: Businessmate, n.d.). a. Political: Different types of social welfare policies have been undertaken by the Australian government in the recent years like lending support to the aging people and the introduction of the scheme of paid parental leave. Apart from this the carbon tax was enacted by the Australian government recently but had to face protest from different industrial sectors of the country (BBC News Asia, 2012). b. Economical: There has been a steady growth of the Australian economy in the past 10 years. It is likely that the economy would continue to be strong paving way to further industrial growth and development in the nation. On the other and the indebtedness of Australia has increased which is evident from the rise of external debt as a percent age of GDP. At the end of the year 2011, Australia's debt from foreign countries grew to around 94.58% of GDP (Marketline, 2012). c. Social: In accordance with Central Intelligence (CIA) World Factbook the Gini coefficient of Australia ranges from 0 to 100, i.e. from perfect equality to inequality were 30.5 in 2006. The aging population of the country is also on

Revelation Essay Example | Topics and Well Written Essays - 1000 words - 2

Revelation - Essay Example These mysteries although have been revealed by God in the bible, but still the human mind is too small to penetrate the truth inside it. These scriptures have not yet fully understood, as they consist of things which are beyond the ordinary work of the environment. Revelation is considered God’s direct words for mankind, through the Bible. Although it was prophesized by his chosen prophet, but this does not decrease the essence of revelation, it is God’s direct speech. Revelation according to Christian’s faith is â€Å"the truth which has come down from heaven†. God wanted to show His believers, His almighty power. He wants to reveal to the mankind the scripture of the thing which man himself may not be able to discover. The bible itself says that God wanted to show us things that are distinguished from all what we have discovered yet. It says: The inspiration was bestowed by God on His Chosen One, to writes all what God wants the world to know. God illuminated the mind of the writer and showed him all the events which will be occurring and are important for the believers to know. All these revelations given by God, was written down and is present in the Bible as its last book. Revelation the last book of the Holy Bible was written down by John the Apostle. He wrote the book in the last years of his life. God showed him vision, the vision of the spiritual world. God revealed the scriptures of the heaven to him. In the Book of revelation he wrote everything God illustrated him and the secrets of the mighty world that were exposed to him. Christianity is a one of the major religions of the world. It does not need the support of the theologians to study the God himself, but there is a need of the theologian to study the complicated scriptures revealed by God. God wants us to known the hidden meaning of the scripture. It is said in the bible, â€Å"the Lord is with you when you are with him. If you seek Him, He will be found