My Own Initial Theory Of An Unconscious And Conscious...

In this section, I will report the results of my survey, compare, and contrast them to my own initial theory leanings. A screen shot of the results is in Figure 1. My psychodynamic score is 68% with sub-scores of 83% Psychoanalysis, 63% Analytical and 58% Individual Psychology. My Cognitive-Behavior Score is 87% with sub-scores of 93% Behavioral, 96% REBT, 100% Congnitive-Behavioral and 61% Reality therapy. My Existential Humanist Score is 77% with sub-scores of 65% Existential, 85% Person-Centered and 83% Gestalt. My PostModern Score is 61% with sub-scores of 71% Narrative and 51% Solution-Focused. As stated in the Psychodynamic section of our textbook, â€Å"†¦they all suggest that an unconscious and conscious affect the functioning of the person in some deeply personal and â€Å"dynamic† ways. They all look at early child-rearing practices as being important in the development of personality. They all believe that examining the past, and they dynamic interaction of the past with conscious and unconscious factors, are important in the therapeutic process.† (Neukrug, 2010) My personal theory follows these same ideas. I believe deeply that we are a combination of genetics and experiences. Our experiences greatly influence our development. The effect of those experiences can be at a conscious or unconscious level. The two theories that we have studied to date (psychoanalysis and analytical) differ from my own theory in a couple of major ways. Freud’s theory very heavilyShow MoreRelatedTheories Of Personality And Personality Theory4645 Words    |  19 Pagesinformative paper that explores theories of personality. The investigation that is included explains different views from past and present psychologists, from two different theories used in class during the semester. It is prevalent that a person development can suffer from behavioral and psychodynamic problems due to inconsistencies in their life growing up. This paper will discuss an eclectic view of ones personality in conjunct with a formulation of my own personality theory of development. Read MorePyschoanalytic Personalities Essay Notes9106 Words   |  37 Pagescomponents of the psychoanalytic approach to personality. Your paper should cover the following areas: * Compare and contrast the psychoanalytic theories of Freud, Jung, and Adler. What are two characteristics of these theories with which you agree? What are two characteristics with which you disagree? * Describe the stages of Freud’s theory and explain characteristics of personality using these components. * Describe uses of at least three Freudian defense mechanisms with real-life examplesRead MoreAntwone Fisher2818 Words   |  12 Pagesthe Behavioral Sciences (2015, p. 18) psychodynamic family therapy combines elements of classic (Freudian) psychoanalytic theory and other psychodynamic approaches with systems theory. Psychodynamic family therapy represents the fusion of two seemingly contradictory views of human behavior: (a) the psychoanalytic view that considers behavior to be the result of innate unconscious drives and (b) the family system view that considers behavior to be the result of interpersonal factors (Association forRead MoreReflective Essay3255 Words   |  14 PagesReflections No single incident is significant enough to have individually affected the enormous journey I am on. Let me just reflect on my evolution from the impact of each significant theory on me, the integrative application of skills learnt, to the palpable discovery of a new consciousness, a new frontier. It is the first day of the Diploma I sit transfixed to my chair, as much a stranger to myself as I am to the others in the room. How do I introduce myself to the others? I don’t even know whoRead MoreFamily Counseling Approach5020 Words   |  21 Pagesinsight into the core of human nature and cognitions. Cognitive-Behavioral therapy(CBT) recognizes that faulty cognitions and beliefs affect the behaviors of individuals. One method of cognitive-behavior therapy, reality therapy, incorporates the concepts of free choice and personal responsibility that are taught both in Scripture and Dr. William Glasser’s choice theory. Other aspects of CBT, such as cognitive restructuring and Rational Emotive Behavior Therapy (REBT), also work towards eliminatingRead MoreMarriage Guidance: Summary Notes19959 Words   |  80 PagesMarriage Guidance – Summary MGG201W MGG201W – Marriage Guidance – facilitative couples counselling Theme ONE – Understanding couples Intimacy involves: love, affection and caring, deep attachment to another person. The TRIPOD of couple relationships An intimate relationship consists of three factors that form a tripod on which the relationship rests. 1. Passionate attraction (PA) 2. Mutual expectations (ME) 3. Personal intentions (PI) Passionate attractions (PA) → Individual experiencesRead MoreEffects Of Marijuana On College Students3287 Words   |  14 Pagesrelationship between the reported marijuana use and scores on the logical memory test, r (78) = -.92, p=.00. A Pearson correlation analysis indicated that a higher degree of reported marijuana use was related to lower logical memory test scores, therefore my hypothesis was accepted. THE RELATIONSHIP OF MARIJUANA TO THE SHORT-TERM MEMORY IN COLLEGE STUDENTS Marijuana—often called pot, grass, reefer, weed, herb, Mary Jane, or MJ—is a greenish-gray mixture of the dried out, shredded leaves, stemsRead MoreMID TERM STUDY GUIDE Essay16611 Words   |  67 Pagesclient: (17) a. is able to cope with the stresses and conflicts of his or her growth and development. b. feels good about himself or herself, resulting in positive self esteem. c. has a feeling of love and belonging. d. learns how to be his/her own counselor. *** 10. Children bring three pieces of information to the counseling session. That information includes their problem or concern, their feelings about the problem, and: (www) (18) a. their expectations of themselves b. their expectationsRead MoreAbnormal Psychology. Classification and Assessment of Abnormal Behavior20707 Words   |  83 Pagesnot an exact science, the measurement of the bumps on a person’s head can be used to determine the person’s personality traits. (p. 80) T⠝‘ F⠝‘ An objective test of personality is one that does not require any subjective judgments on the part of the person taking the test. (p. 84) T⠝‘ F⠝‘ One of the most widely used personality tests asks people to interpret what they see in a series of inkblots. (p. 88) T⠝‘ F⠝‘ People in weight-loss programs who carefully monitor what they eat tend to lose less weightRead MoreAn Actor Prepares - Konstantin Stanislavski8187 Words   |  33 Pagesand things get a bit hazy and repetitive. Maybe that stuff makes more sense when the preceding chapters have been properly absorbed and used. (Also see my notes on Sanford Meisner on Acting and Uta Hagen’s Respect for Acting.) Note by the Translator vi The author is most ready to point out that a genius like Salvini or Duse may use without theory the right emotions and expressions that to the less inspired but intelligent student need to be taught. What Stanislavski has undertaken is not to discover

feminaw Feminist Reading of Kate Chopins The Awakening...

A Feminist Reading of The Awakeningnbsp;nbsp; The Awakening is not new to me. However, in the class when I read it before the instructor refused to entertain a feminist criticism. The theory presented was that Edna knew what kind of man she was marrying and all these things she went through: her friendship with Madame Reisz leaving the house, entertaining her friends at the party, her situation with Robert and Arobin were all selfish efforts toward the ultimate freedom which is death. I feel Chopin faults Leonce as much as Edna for Ednas problems. He is a cold fish. He is controlling and he puts on a show for friends and neighbors proving he is a model husband which he is not. He is Creole and I think Edna, being as reserve†¦show more content†¦Her search for freedom builds and destroys relationships. She befriends people and then chooses to ignore them. Her final big party is her final farewell. She brings out all the sensuousness that her reserve had kept her from expressing and enjoying. Everything pleasing to the senses is there for her guests. There are colors, textures, tastes, and sounds for the senses to luxuriate. But all this sensory enhancements doesnt keep her attention. She feels the same old ennui, and the party shortly thereafter breaks up. Of course, all this meets with Leonce disapproval. His concern is not about his wifes mental or emotional health, but rather, what people will say. To experience freedom of the soul Edna has no choice but to return to the sea. It is the only thing capable of giving her the emotional security and sensual satisfaction at the same time. She goes to it and allows it to claim her. Like many of Chopins stories, The Awakening ends in a death. Chopin apparently sees death as the ultimate freedom. No matter what we do as women in this world we are always restricted in our movements by some facet of our lives. While Chopin tries to speak for women, I think this premise that our lives are restricted also applies to men. There may not be as many restrictions but they are there. Freedoms just another word for nothin left to loose.Janis Joplin The

Immigration And The United States - 2444 Words

Immigration has been an ongoing event in America since the start of this country. America used to allow immigrants from all over the world to freely come into the country because back when United States was just starting out there was so much land to settle on. After the civil war happened more laws were starting to pass to regulate the amount of immigrants that would come into the United States. Once World War 1 began immigration slowed down because it was harder to travel out of the country. However, right after it ended immigration became a lot heavier and new laws had to be passed. One of the laws that were passed was called National-Origins Quota System, which basically said that there was a specific quota that needed to be met for each nationality of immigrants to come into the United States. Over the next years immigration slowed down a bit, and then in 1986 congress passed an act called Immigration Reform and Control Act. One of the biggest parts of this act was enforcement to prevent illegal admission into the United States. The act banned hiring and harboring illegal immigrants. However, because of poor enforcement this act did not really succeed. About a decade later they tried to enforce more laws in order to prevent these illegal immigrants from entering the country, the passed a law called Illegal Immigrant Reform and Immigrant Responsibility Act. The main purpose of this act was to aid border control by hiring better border patrol and more agents to enforceShow MoreRelatedImmigration And The United States986 Words   |  4 PagesImmigration in the United States continues to increase rapidly year by year. According to an analysis of monthly Census Bureau data by the Center for Immigration Studies, the immigration population in the United States, both legal and illegal, hit a record of 42.1 million in the second quarter of this year, an increase of 1.7 million since the same quarter of 2014 (CIS.org). Clearly, Immigrants make up a large part of t he population in the United States, and for most immigrants, migrating to theRead MoreImmigration Of The United States1399 Words   |  6 Pages Michelle Faed English 126 Immigration in the United States The United States of America, being a country established by immigrants, is known all over the world as the land of great opportunities. People from all walks of life travelled across the globe, taking a chance to find a better life for them and their family. Over the years, the population of immigrants has grown immensely, resulting in the currently controversial issue of illegal immigration. Illegal immigrants are the people whoRead MoreImmigration And The United States965 Words   |  4 Pages Immigration is a highly controversial and big problem in the United States today. â€Å"While some characterize our immigration crisis as solely an issue of the 11 to 12 million unauthorized immigrants living in this country, our problems extend beyond the number of undocumented people to a broader range of issues. The lack of a comprehensive federal solution has created a slew of lopsided, enforcement-only initiatives that have cost the country billions of dollars while failing to end un authorizedRead MoreImmigration On The United States1302 Words   |  6 PagesImmigration Rights in the U.S. Immigration has occurred in the U.S. for for many years. Some say it’s the foundation of our country. America is the country where people leave their own country to live. People would leave due to mistreatment, hunger issues or job opportunities. America is known for starting over or accomplishing dreams, so immigrants travel over to follow those dreams. People emigrate from one country to another for a variety of complex reasons. Some are forced to move, due to conflictRead MoreThe Immigration Of The United States1711 Words   |  7 PagesThe vast majority of people living in the United States are descendants of immigrants, and yet majority of them are against them. It is quickly forgotten that America was built on immigrants that wanted a new life. A life free from harsh government, and the freedom from forced religion. The original settlers were immigrants that stole this land; immigrants continued to come for years. It is not a newly constructed concept that immigrants have always been a problem, ask any Native American. One usedRead MoreImmigration Of The United States1064 Words   |  5 Pages Camarota (2007, p.1), director of the Immigration Studies Center, reports there are 1.6 million documented and undocumented migrants take up residence in the United States every year. Camarota goes on to say that the immigrants occupy one-eighth of the total population who settled in the U.S. The flood of aliens, to a significant degree, hinders the development of the United States. Therefore, the issues which relate to immigration must not be neglected, and the government should keep the numberRead MoreImmigration And The United States Essay1377 Words   |  6 Pages Immigration has been a large conversation topic for such a long time in our country. We have worked on policies for immigration, and have made changes to them throughout the duration of our country’s existence. This topic is always worth mentioning and important, but has become a bigger topic once again due to presidential elections and the conversations being had about immigration from said elections. It is not necessarily easily seen if the concern with immigration is who is here legally or limitingRead MoreImmigration Of The United States1565 Words   |  7 PagesA native of Mexico, Gonzalez came to the United States using a visa, to visit family members and in 1994, police convicted Gonzalez of the abduction and rape of a Waukegan, Illinois woman. During his conviction his attorney, Vanessa Potkin, addressed that at twenty years old, Gonzalez spoke very little English, had no criminal record, and yet the police wanted to pin the crime on him. Twenty years later, DNA from the crime cleared him of both charges, and Gonzalez is now threatened with deportationRead MoreImmigration : The United States1087 Words   |  5 PagesThe United States is a popular and powerful which many people admire. It is very true that the country prospect and is more enrich. O pening the border might improve the economy or can impact the job market for American citizens. It is the jobs of American citizens to be given more to this illegal immigrant. I believe the U.S. borders should remain closed. While it is clear that opening the borders can have benefits, I believe it is more important to keep jobs available for Americans. In my opinionRead MoreThe Immigration Of The United States1632 Words   |  7 PagesFrench and European to settle in the New World. Since the colonial era, America has seen a wave of immigrants migrate in search of freedom and equality. Is this the same immigration today? Nearly 11.6 million immigrants from Mexico reside in the U.S. Today Immigration has a significant impact on many aspects of life in the United States, from the workforce and the classroom to communities across the country. Not all immigrants come to America legally whether as naturalized citizens, legal permanent residents

Marketing the Company Management Gas to Come-myassignmenthelp.com

Question: Who Is The Company Serving And What Type Of Behavior Is Typical Of Them? Answer: Introducation Marketing is an aspect that is considered to be vital for an organization as it serves as a mechanism in which the management of an organization gets to sell its products and services to its esteemed clients. Therefore, in marketing the company management gas to come up with various marketing strategies that will enable the company to meet its clients expectations and at the same time enable the company product to attain a competitive advantage in the marketing industry over its competitors (Bagozzi, 2008). Therefore, marketing management has been considered to be an important aspect of an organization that has to be put into consideration to enable an organization to effectively and efficiently attain its set goals and objectives within a particular period of time. The objective of the paper, therefore, is to conduct an analyze icon the marketing management at McDonald's as well as identify various strategies employed by the management of the company to attain a competitive advantage over is competitors in the marketing industry (Cateora et al., n.d.). In addition, the paper will also shade more light on the merits that a McDonalds will attain as a result of setting reliable marketing strategies as well as the challenges faced by the company in marketing its products and services. McDonald's (MCD) is a food service industry operating over 36,000 restaurants in over 100 countries. McDonald's is an employer to over four million people and serves over 70 million customers daily. McDonald's menu includes sandwiches, hamburgers, the big mac, fries and soft drinks. It also serves the public with beverages, salads, cheese and wraps (Comfort and Brieger, 2000). To meet the international demands, McDonald's offers local food menus, for instance, it offers gazpacho in Spain, black and white burger in the Chinese market, and veg Pizza McPuff in the Indian market. Its main competitors are Wendys (WEN) and Burger King (BKW). McDonald's trademark is QSCV quality, service, cleanliness and values and it employs the plan to win strategy with support from the three-legged stool approach. The three-legged stool approach includes the involvement of the operators or owners, suppliers, and the employees. All the three must work together for the stool to remain firm (Belloc, 2007). The company focuses on the 5ps- the people, the product, the place, the price and promotion as a strategy which can help them win. McDonalds vision statement It states, Our overall vision is for McDonald's to become a modern, progressive burger company delivering a contemporary customer experience. Modern is about attaining the brand to where we need to be today and progressively is about doing what it takes to be the McDonalds our customers will expect tomorrow (Davis, 2005). To realize this commitment, we are focused on delivering great tasting, high-quality food to our customers and providing a world class experience that makes them feel welcome and valued. From the vision statement, the company states its ability to satisfy its customers through innovation. Marketing management is concerned with supervision, creation, control and designing of operations in a business environment to produce goods and services in an economical manner. Operations management is one of the most important factors that accelerate economic growth in an organization. The paper focus on operations of the coca cola company and how management is conceived, supported, delivered and developed in the Company. Critical issues are analyzed, and the solution suggested (Kotler and Armstrong, n.d.). In addition, the paper will also analyze the contribution of both the management as well as the employees in attaining organizational set goals and objectives. In addition, the paper will also analyze the mechanisms employed by the company to attract and retain more clients to be the consumers of company products and services. Also, the paper will shade more light on the strategies employed by the company to attain competitive advantage in the marketing industry thus being able to attain maximum returns on its investments McDonalds mission statement It states, Our mission is to bear our customer's favorite place and way to eat drink. Were dedicated to being a great place for our people to work; to be a strong, positive presence in your community; and to deliver the quality, service, cleanliness and value our customers have come to expect from the golden arches- a symbol thats trusted around the world (Dickson, 2007). From the mission statement, we get the brand image of the company and the attractiveness of its products. A financial objective is stated which included minimization of cost for value optimization. Issue 2 (20% of marks for the assignment) a. Company McDonalds company SWOT analysis Strengths The company has expanded the range of products to meet customers expectations, coffee, smoothies, and Angus burgers have been added to the menu (Du Plessis, Strydom, and Jooste, 2012). The McDonalds brand is among the best in the world serving over 70 million customers daily with over 14,000 locations in the United States alone. The company pays an annual dividend of over 55cents per each share which increases yearly. Weaknesses The McDonalds sells fallen drastically because of increased competition from other restaurants. Due to cultural changes the MacDonald menu can become obsolete (Kotler and Keller, n.d.). The Chinese market was destabilized because of the sale of expired meat; the Russian unrest has affected the franchise in the region. Opportunities There is an opportunity to set new restaurants outside the United States because of ready markets in Asia. This is due to low-interest rates on capital for growth. Expansion of the menu to the inclusion of healthier foods as McWraps is an opportunity at hand. Threats The company is facing competition from Panera and Chipotle who have more variety for young consumers. Yum! Brands (NYSE: YUM) and Burger King (NYSE:BKC) are strong competitors in this industry. The weak economy has caused prices of commodities to increase reducing sales. The McDonald Company serves every group of people the children, youths, and adults. The McDonalds customers are going with the trends. Many of them are influenced by the culture and McDonalds try to include local food on its menu. In this case, Kids are served with toys to attract them while adults are provided fast foods because they have less time. Cheap food for the middle and low class, a variety of foods for the youths and teenagers are provided to meet their needs. McDonald's outsource supply chain because of lack of funds to develop their own supply chain. McDonald's supplier's belief in whats in it for we (WIIFWe) mindset which has enabled the company created the most powerful supply chain globally (Lancaster and Massingham, 2001). The partners believe a success for McDonald's is their success too which has helped build a strong partnership. The distributors have ensured the products are available to restaurant chains at required time to keep the customer's demand. Competitors McDonald's main competitors are the burger king, Wendys (NASDAQ:WEN) taco bell and subway. The new possible competitors emerging in the market as fast food restaurants include the Chipotle Mexican Grill, Inc. (NASDAQ:PNRA), the Starbucks Corporation (NASDAQ:SBUX) and Panera Bread company (NASDAQ:PNRA) Context Political factors affecting the McDonalds Company include the tax reforms, the international trade agreements, and the public health policies. All these are possible opportunities but can also pose a threat to operations of the company (Ramachandra, Chandrashekara and Shivakumar, 2010). For instance, the public health policy discouraging fast foods may discourage customers from the McDonalds fast foods. Legal factors affecting the McDonalds Company include the local health regulations in schools and workplaces which demand healthy meals, animal welfare regulations on meat production and the minimum wage level as demanded by the government. Technological factors The McDonalds Company uses technology in maximizing its productivity and in research to improve the companys efficiency and effectiveness. Technology has enabled the company to increase its business automation, increase sales from the mobile ordering and payment and advertisement through companys website. (20% of marks for the assignment) McDonald's company has embarked on marketing research and market intelligence because of technology. The availability of computer softwares and environmental changes has encouraged firms to embark on research. Market research enables the company to make valid decisions (Tinniswood, 2016). Therefore, based on this aspect, the company have laid down various strategies to ensure that it attains adequate information that will enable the company to attract and retain more clients in the market thus attaining a competitive advantage. In this case, the company is investing in the competitors market price as well as the quality of their product and services. That is McDonald Company is investigating on the current market price of the products offered by firms offering the same products and services thus being in position of setting realistic prices that will enable the company to attract and retain more clients in the company thus enabling the organization to be able to attain a competitive advantage over its competitors (LaPlaca, 2008). In addition, determination of the quality of products offered in the market is another aspect that has been given much consideration by McDonald Company. In this case, the company ensures that it offers a quality product that will meet its clients expectation at any particular time thus winning their loyalty. The McDonalds gather information on customers tests and preferences through market research, the marketing team issues questionnaires to prospective buyers and information garnered is used to improve the service delivery and make necessary changes to the menu. In this case, the company marketing team will ensure that they attain relevant information on clients opinion in relation to the prices as well as the quality of the products that clients expect from the company. Therefore, based on this information, the company will be in the position of making a reliable decision that will enable it to meet its clients demand at any particular time thus winning their loyalty. About their competitors, the company learn through online sources and undertaking market intelligence program. The collaborators help the company get to the consumers, and since they understand that the success of MacDonalds is their success, they help in the market research program and intelligence. In this, the company will have to ensure that it maintains good customer relations on top of quality products and realistic prices thus enabling the company to attain a competitive advantage offer its competitors in the marketing industry (Woodall, 2007). In addition, the company will also ensure that it employ various marketing strategies to win more consumers in the market as compared to its competitors. In this case, the company employs discounts that will enable the client to enjoy economies of scale thus enabling the company to attract and retain more clients in the industry. Developing marketing strategy (25% of assignment marks) Based on market analysis, the McDonalds Company has a market share of over 70%; its menu is structured to capture the needs of the children, the youths, and the adults. The availability of cheap food captures the low class and the middle class thus giving MacDonalds a market segment larger than its competitors (Woodall, 2007). Therefore, in this case, the company considered the aspect of marketing as a key factor that will enable it to effectively and efficiently attain its set goals and objectives. For instance, the company uses various channels of marketing like social media to reach to all its consumers thus being able to inform them of the products and services available for them in the market. In addition, the company is giving room for its esteemed clients to enjoy the benefits that come with the economies of scale. In this case, the company ensures that individual who buys their product in bulk are granted a realistic discount that will enable the enjoy economies of scale. The refore, the clients will find it vital to buy company product in large quantity thus getting more as compared to their initial cost of buying few products from other companies. This aspect will enable the company to win the loyalty and consistency of its clients thus being able to attain maximum returns from its investment. On value proposition, the McDonald has ensured it offers goods and services that satisfy the customers needs (Sheehan, 2011). The McDonald has opened their outlets in almost every corner in the world to reach its customers; it has a total of 36,000 outlets all over the globe situated in strategic locations. The company ensures it offers local food in its menus in the prospective target market. Issue 5: Developing marketing tactics (25% of assignment marks) The marketing mix is essential in McDonalds Company. This is because the market contains a group of buyers divided into groups having different personality traits, different lifestyles, and different values. With this in mind marketers ensure they divide their buyers along these lines to capture their special needs and preferences. In addition, strategizing company products in the market is another aspect that has been given consideration by the company management. In this case, the location in which the products of the company are located should be quick to access thus saving the time of the consumers for they will quickly access the product in the market. Also, customer relation is another major aspect that enables an organization to attract and retain more clients in the market. In this case, the sales agents are expected to respond to all questions raised by the consumers of a particular product thus enabling them to attain adequate information they need about that particular pro duct. Therefore, based on good customer relation, the company is in the position of winning more clients thus enabling the company to have a larger market share as compared to its competitors. Through a marketing mix strategy; favorable products, pricing, and promotion strategies can be put in place. Different people different passive strategies that are why the McDonald has ensured it uses the marketing mix strategy for all its customers (Winer and Dhar, 2014). In this case, studies indicate how consumers perceive the operations, as well as products and services offered by a particular company, contributed a lot to the success of the company. Therefore, the management of the company has to ensure that its esteemed customers have a positive attitude towards in products and service in any particular case. Therefore, the management has to ensure that the product offered meets clients expectation. Also because the company operates in different parts of the world, the governments they operate under requires their rules on marketing be followed that is why the marketing mix is essential to the company. Furthermore, availability of the company products is another aspect that has to be put into consideration to enhance the effectiveness and efficiency of company operation in the marketing industry. In this case, the management of the company should ensure that there is a balance between the supply and demand of a particular product in the market. Customers are not expected to take a lot of time to find a particular product in the market. Therefore McDonald Company ensured that the products supplied to a particular market will be sufficient enough to meet its clients demand thus enabling the company to be the best in the industry. In conclusion, marketing management at McDonald Company will accelerate growth through invention and innovation in the field of production, branding, merchandise and distribution. To increase sales and brand popularity a choose life campaign must be created. This will create a brand name which favors clients health, not sales and in turn bring respect in return increasing sales of the newly created brand. In addition, the company should also ensure that it puts into consideration the basic needs of the employees in an organization to motivate them to put in more efforts in their daily activities. In this case, the motivation of employees will make them feel part and parcel of the organization thus they will be in the position of producing quality products and services that will enable the company to meet its client's expectation within a particular period of time. In addition, it is recommended that the company should also be constantly monitoring market trends thus being able to off er competitive prices that will enable it to attract and retain more clients to consume company products that enabling the company to attain maximum returns from its investments. The company ought to create a production system with industrial and administrative variables in mind. Technology to be put in place must provide decreasing automation cost of production and in turn, improve variety and volume of production. Therefore, basing on this aspect, McDonald Company finds it vital to give marketing management much consideration for it will help it attain a competitive advantage and at the same time being in a position to meet its clients demand at any particular time. References Bagozzi, R. (20088).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Belloc, H. (2007).On. Freeport, N.Y.: Books for Libraries Press. Davis, K. (20015).Marketing management. New York: Wiley. Dickson, P. (2007).Marketing management. Fort Worth: Dryden Press. Du Plessis, P., Strydom, J. and Jooste, C. (2012).Marketing management. Cape Town: Juta. Kotler, P. and Keller, K. (n.d.).Marketing management. Lancaster, G. and Massingham, L. (2001).Marketing management. London: McGraw-Hill. Ramachandra, K., Chandrashekara, B. and Shivakumar, S. (2010).Marketing management. Mumbai [India]: Himalaya Pub. House. Sheehan, B. (2011).Marketing management. Lausanne: AVA. Winer, R. and Dhar, R. (2014).Marketing management. Harlow, Essex: Prentice Hall. Cateora, P., Gilly, M., Graham, J. and Money, R. (n.d.).International marketing. Comfort, J. and Brieger, N. (2000).Marketing. New York [etc.]: Prentice Hall International. Kotler, P. and Armstrong, G. (n.d.).Principles of marketing. LaPlaca, P. (2008). Industrial marketing management.Industrial Marketing Management, 37(1), pp.1-2. Woodall, T. (2007). New marketing, improved marketing, apocryphal marketing.European Journal of Marketing, 41(11/12), pp.1284-1296.